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10The people
Who you'd be collaborating with

The studio is new.
The people aren't.

No launches to show yet — that's on the studio. What the three of us bring is experience from businesses where the same questions were the day job: rights, splits, launches, and working with people whose name is on the product.

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Frederick

Founder · Product & Creator Strategy

Years in the music business — labels, artists, launches, splits.

Frederick comes from the music industry: label work, day in and day out with artists and creators. Different business, same questions — who owns the rights, how a fair split is set up, why a release date matters, and what it means when your name is on something you don't fully control.

You work with someone who has sat on both sides of a revenue split and knows what a fair one looks like.

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Aswe

SEO, GEO & Content Strategy

Architecture-trained technical analysis meets SEO, GEO, and AI search visibility.

Aswe brings together a background in Architecture & Construction — with its focus on structured problem-solving and technical constraints — and hands-on expertise in digital marketing, SEO, and GEO. Her work focuses on technical website audits, AI search visibility across international markets, content strategy, and automated performance analytics.

Your launch and search presence are built on rigorous data analysis, creative content strategy, and structured engineering precision.

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Lukas

Founder · Creator Freedom & Growth Strategy

Escaping soul-crushing corporate routines to build true location independence.

Lukas knows the reality of being trapped in soul-crushing 9-to-5 jobs all too well. Driven by a deep desire for nomadic freedom and location independence, his mission at the studio is to empower creators to escape rigid traditional structures and build digital products that grant true personal and financial freedom.

You partner with someone who understands the drive for freedom and is focused on building automated products that buy back your time.

Where the model comes from

In music, a collab is the normal way two parties make something.

Two names, shared upside, one release — and nobody invoices anybody upfront. You make the thing together, and if it works, everyone gets paid. We took that contract and built a studio around it. That's why there's no fee and no retainer here: in a collab, they wouldn't make sense.

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